From (the sadly defunct?) KnuckleTattoos.com:
“Much to the disappointment and horror of my Mother, I had these done last week.. inspired by one of my favourite films, The Shining. I wanted a tattoo based on the Shining, and I saw SO many ‘Heeere’s Johnny’ tattoos that I thought I wanted something a bit different. So this is what I came up with.
They have had mixed reviews, people who have seen the film absoloutely love them, people who have not seen the film just think I’m gross.
I am a tattooist so my boss at work did them for me, she had neve seen the film so didn’t quite get why I wanted it, until I checked the stencil in the mirror and she saw it said ‘Murder’.
The image on top is how people would see it, saying Red Rum.. However because i only ever see it in mirrors, to me it says Murder.”