“Kinetic typography—the technical name for “moving text”—is an animation technique mixing motion and text to express ideas using video animation.” (Wikipedia)
I’ve seen some of these before, but an airing of Pulp Fiction last night brought them to mind. I love how the addition of text adds another layer of interest and mood to these scenes.
If you’re anything like me, you’ll find it impossible not to read along with the words the characters are saying.
A new favourite is this one, for the novel House of Leaves, a uniquely-formatted book that’s next to impossible to describe.
What do you think? Does the text add to the emotional experience, or detract from it?